To become ___ in the creation and merchandising of soft furnishing ideas and lifestyle across the globe, and to leave an everlasting touch of comfort and effervescence on the lives of the end users of our products, while establishing absolute substitute for leather to enjoy nature and wildlife for viewing rather than sewing.
To provide the best products and best value with better inclusions, in a sustainable environment for our customers, while continuously acquiring knowledge, skills, technology, products, markets and resources, while retaining the legacy and valuable customer base and eventually to grow and expand continuously to impact more lives.
Promote newer and more creative trends and styles to celebrate global diversity, and encourage innovation by respecting every idea as a valid idea to do the un-doable.
Continuous research to create, modify and innovate durable and sustainable products, to reduce wastage and encourage reconditioning to help environment protection.
Respect the individuals who are impacted directly or indirectly by our business, and continuously work forward to bring positive change in life of every individual.
Follow principles, work ethics and abide by laws, rules and regulations, to responsibly serve the customers as well as contribute to the society.
As Mahatma Gandhi once said “A customer is the most important person for our business”, hence honouring the same legacy, we aim to provide best care to our existing as well as prospective customers to facilitate achievement of the best value for their hard earned money, which they trust us with.